700+ Leads & Conversations.
AED 6.29 Per Result.
6 Campaigns, 3 Months.

The UAE's Largest Car-Rental & Leasing Fleet

Turning Reputation Into Measurable Enquiries

Belhasa had everything an established rental brand needs to win — scale, reputation, certifications and a group name that opens doors. What it lacked was a predictable, measurable way to turn that strength into a steady flow of online enquiries at a known cost, in a market where dozens of rental firms compete for the same buyers every day.

Mandate & Core Objectives

Built Around Who Actually Rents & Leases

We built the targeting strategy around who actually rents and leases vehicles in the UAE — not everyone who casually engages with a car post. On Meta, that meant interest- and behaviour-based prospecting paired with retargeting of warm, in-market audiences.

Turning Clicks Into Good-Fit Enquiries

Not every click was a good-fit enquiry. As volume built, recurring patterns showed up in the data that we addressed head-on rather than ignored.

The Large, Trusted, Full-Service Choice

The UAE rental market is split between small, price-led operators competing purely on daily rate, and rigid premium options. Belhasa was positioned deliberately in a stronger place — the large, trusted, full-service provider that offers the choice and support of a market leader without losing on value.

Consistency Beats Intensity: Always-On Meta

The strategy was built on one core principle: consistency beats intensity. Rather than short, high-spend bursts, we ran an always-on Meta presence that captured active demand and new discovery, then tightened efficiency through disciplined testing and reallocation.

One Brand, Three Distinct Conversations

Within the broader UAE audience, distinct segments were identified and messaged separately rather than treated as one generic "car rental" audience — so each buyer saw a message matched to its specific need and decision process.

Splitting creative across these intents — rather than running one generic "rent a car" ad — helped each segment see a message that matched its need. The clearest proof: the Coster Buses fleet-transport campaign delivered the account's lowest cost per conversation at AED 3.19.

Trust-Led Creative Built to Overcome Hesitation Fast

Creative was built to overcome hesitation fast — buyers comparing rental providers want reassurance and a clear offer, not generic stock imagery. In a price-sensitive category, trust and value beat bare discounts.

Creative refreshes were guided by cost-per-result and click-through trends rather than a fixed calendar, so fatiguing ads were rotated out before they dragged down account-wide efficiency. Trust-led static and video — real fleet, branch presence, certifications and the Belhasa group story — consistently outperformed polished, generic visuals.

A Credibility-Led Social Presence

Paid acquisition was supported by an active, credibility-led presence on Instagram and Facebook — giving buyers a trustworthy brand to check before enquiring, and reinforcing the same trust signals used in the ad creative.

From First Touch to Booked Enquiry

Every enquiry moved through a structured journey — from a Meta ad to a WhatsApp conversation or form lead — designed to keep drop-off low at each stage.

Verified 3-Month Meta Ads Results

Figures sourced directly from the Belhasa Car Rental Meta Ads account across a 3-month period. CPR = cost per result; CTR = click-through rate; CPC = cost per click. Of the 780+ total results, 672+ are qualified conversations and leads and 108 are Instagram profile visits.

What We Executed

How Efficiency Was Engineered

• 01
  Post-Meeting Audience Refinement: Following a strategy review, targeting was fundamentally revised across all active campaigns. Segments not aligned with the ideal customer profile were removed, and new, more precise audience groups were built and tested.
• 02
  Multi-Segment Testing: Several new audience segments were tested simultaneously to identify which groups respond best on engagement and lead quality — ensuring every dirham worked toward qualified enquiries.
• 03
  Eid Campaign — Full Audience Revamp: The Eid campaign audience was rebuilt from the ground up, incorporating learnings from previous campaigns. The result: improved reach, higher engagement (1.87% CTR) and more relevant leads.
• 04
  Continuous Performance Monitoring: Daily monitoring and mid-campaign optimisation ran throughout the campaign. Underperforming ad sets were paused early, creative swaps were made where needed, and budgets shifted to respond to real-time performance data.

Read Honestly From the Data

A stable account is one where the friction points are named and worked, not hidden. These are the observations that shaped the campaign's optimisation.

What the 3-Month Campaign Proved

• 01
  Segmenting buyers beat one generic message: splitting self-drive, corporate leasing and fleet transport into their own campaigns and creative produced sharply different — and far more efficient — results than a single "rent a car" audience.
• 02
  Click-to-WhatsApp is the right conversion action for this market: CTWA captured hot leads at peak intent and delivered the bulk of the 672+ qualified results.
• 03
  Fleet transport was the efficiency winner: the Coster Buses campaign hit AED 3.19 per conversation on 33,603 reach — a clear, scalable pocket of demand.
• 04
  Audience refinement moves the number: rebuilding the Eid audience from scratch lifted CTR to 1.87%, well above the ~0.9% category benchmark — proof that quality of targeting, not just budget, drives cost per result.
• 05
  Discipline beats spikes: holding spend in a controlled band while reallocating to proven campaigns produced a clean, benchmarked cost per result to scale from — not a one-off burst.

The Takeaway